Simple truths build powerful foundations.

 

We live in an uncertain world. Some call it the “VUCA world” (a world of volatility, uncertainty, complexity, and ambiguity). We just call it messy and confusing — especially when brands are under the gun to grow and meet tough metrics.

To fight the chaos of information overload and a world in turmoil, effective brands pare down to their essence, or their true story. We believe the most effective — and fun — way to arrive at this place of fundamental truths is through a “co-creation” process that truly engages all team members.

Our True Story process happens in three steps. First, we help companies know their true story. We then help them tell their true story. And finally, we help them live their true story.

Here’s how it works.

 
 
 

Know your true story.
We engage your whole team in a thoughtful, deliberate process to understand what makes you uniquely you — in other words, your true story. This positions your company for meaningful impact in the marketplace. As a bonus, your team members will get fired up and ready to evangelize your brand.

RESEARCH & DISCOVERY
• Competitive Analysis
• Customer Interviews
• Stakeholder Interviews

ALIGNMENT
• Brand Workshop
• Brand Platform

BRANDING
• Naming
• Logo & Identity
• Brand Guide


Tell your true story.
A well-told story makes people stop in their tracks. It should be simple, understandable, and most importantly, it should inspire. Tapping into our experience with the world’s largest — and smallest — brands, we’ll help you tell your story in a way that works.

COMMUNICATIONS
• Website
• Collateral
• Pitch Decks

CAMPAIGNS
• Outdoor & Print
• Social
• Videos & Photography

& MORE
• Trade Show Booth
• Template Package
• Products


Live your true story.
Re-branding is exciting and invigorating. But going the distance can be a challenge. We’ll roll up our sleeves to make sure your true story continues to resonate for customers and employees alike.

CULTURE
• Mission & Vision
• Core Values
• Employee Engagement

GROWTH
• Strategic Planning
• Leadership Development
• Corporate Retreats

 

 “True Story is like an alchemist. They create an environment where teams can have honest conversations. Then they synthesize the information so people feel empowered about the future of the company.”

CHRIS NELSON, PRINCIPAL, CAPSTONE PARTNERS