Author / Elicia Putnam

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  • How to lead a retreat over Zoom.

    Got a retreat coming up and wondering what to do about Covid? Do it over Zoom! Believe me, I was a skeptic too, but I’ve found that leading retreats over Zoom can be surprisingly effective. Below are tips for leading your next retreat in an entirely virtual environment. Map out a complete agenda. When you’re…

  • Why the world needs more women entrepreneurs: an interview with Linda Weston.

    Hello, True Story readers! I’m starting a blog post series that’s near and dear to my heart: why the world needs more women leaders. This series will feature interviews with women who’ve made a significant difference in various sectors. First up is Linda Weston, a woman who’s well known in the Oregon entrepreneurial community. Linda…

  • Some cultures just aren’t ready to change.

    As consultants, we’re eternally optimistic. In our work with clients, we pride ourselves on being able to dislodge old patterns and foster a renewed sense of team spirit. Most of the companies we work with have dynamic leaderships and let’s-all-pull-together cultures, even in the face of unimaginable challenges. (Can anyone say “Covid-19″?) But occasionally, we…

  • branding vs culture

    Where does branding end and culture begin?

    The buzzword of yesterday was “brand.” Today it’s “culture.” But where does one end and the other begin? In our work as brand consultants we’ve come to realize the obvious: if the internal people aren’t excited about the product and message, the external people (customers) won’t be either. Thinking about this led me down a…

  • creating core values

    Creating core values that matter.

    “Integrity.” “Efficiency.” “Quality.” These are the go-to words we often see in a company’s list of core values. While these values are important, they tend to be so general that often they lack real resonance with the people they’re meant to guide. In our experience, the core values that have sticking power are the ones…