Category / Branding / Culture

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  • branding vs culture

    Where does branding end and culture begin?

    The buzzword of yesterday was “brand.” Today it’s “culture.” But where does one end and the other begin? In our work as brand consultants we’ve come to realize the obvious: if the internal people aren’t excited about the product and message, the external people (customers) won’t be either. Thinking about this led me down a…