Category / Culture

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  • Some cultures just aren’t ready to change.

    As consultants, we’re eternally optimistic. In our work with clients, we pride ourselves on being able to dislodge old patterns and foster a renewed sense of team spirit. Most of the companies we work with have dynamic leaderships and let’s-all-pull-together cultures, even in the face of unimaginable challenges. (Can anyone say “Covid-19″?) But occasionally, we…

  • branding vs culture

    Where does branding end and culture begin?

    The buzzword of yesterday was “brand.” Today it’s “culture.” But where does one end and the other begin? In our work as brand consultants we’ve come to realize the obvious: if the internal people aren’t excited about the product and message, the external people (customers) won’t be either. Thinking about this led me down a…

  • creating core values

    Creating core values that matter.

    “Integrity.” “Efficiency.” “Quality.” These are the go-to words we often see in a company’s list of core values. While these values are important, they tend to be so general that often they lack real resonance with the people they’re meant to guide. In our experience, the core values that have sticking power are the ones…