DataDx Case Study
The founder of DataDx knew what spelled the difference between success and failure for medical practices: understanding and applying the numbers. And yet, through her experience, she saw countless clinics and hospitals get overwhelmed by the day-to-day task of running a practice without setting a strategy in place based on solid metrics. Enter DataDx, a revolutionary dashboard that has all of the important numbers in one place.
The concept was solid, but it needed a message and a “face” that would go beyond just numbers. It needed a brand that would engage practice owners to make them willing to “pull the trigger.”
Working closely with the leadership team, we guided them to an entire brand system that incorporated their vast industry knowledge with our branding experience. The company has launched and is now building momentum in the marketplace.