Perlo Construction Case Study

Perlo Construction Case Study

A dominant player in the Northwest construction industry, Perlo Construction hired True Story to guide the owners through leadership changes and succession planning. The trick was in “bottling the magic” the owners brought to the company to ensure the legacy they had built would continue to flourish. Using a collaborative workshop process along with ongoing project work over the past year, True Story has helped Perlo reach many important milestones.

“True Story helped us establish a clear direction for our company. Hiring them is one of the best decisions we’ve ever made.”

Gayland Looney, Owner, Perlo Construction


Below is an overview of how we worked with the Perlo Construction team.


  • Brand Guide
  • Website Design
  • Photo Shoots
  • Company Video


  • Vision & Values
  • Employee Handbook
  • Employee Recognition Program


  • Competitive Survey
  • Qualitative Research
  • Strategic Plan
  • Organizational Chart
  • Marketing Plan
  • Leadership Retreats



Corporate Website. We created a “workhorse” website with a robust infrastructure to help Perlo deliver a more dynamic message to the community. To support the creative, we oversaw video and photo production, as well as orchestrating a large amount of content.


Values + Wall Display. Through an intensive process, we helped identify and then craft the “Perlo Practices” that ground the Perlo culture. We then oversaw an internal wall display throughout the corporate headquarters to make the values a part of everyday conversations.


Employee Handbook. In collaboration with the HR department, we helped craft a handbook that set the guidelines and clarified the policies. Our overriding goal was to create a piece that welcomed all employees into a workplace that puts its people first.


Photo Shoot. Employees are the superstars at Perlo – whether they’re out in the office or out in the field. We directed several photo shoots to capture the personalities that have made Perlo the “place to work” in the Northwest construction industry.