Segra Case Study

Segra Case Study

Working closely with a cross-sectional team that included top executives as well as front-line workers, we helped this team forge one solid team out of two. We shepherded the team to a new brand and new name. We followed this up with multiple workshops to define core values as well as an operating model that would put customer service front and center. In addition, we helped launch multi-media campaigns to spread the word about Segra in new markets.

“Through our recent merger, True Story was instrumental in bringing together the teams of both companies.”

– Tim Biltz, CEO, Segra

WHAT WE DID

Below is an overview of how we worked with the Segra team.

BRAND WORK

  • Logo Development
  • Brand Guide
  • Website Design
  • Branding Campaign
  • Sales Support Collateral

CULTURE WORK

  • Vision & Values
  • Employee Recognition Campaign
  • Headquarters Design

STRATEGY WORK

  • Market Research
  • Brand Framework
  • Customer Journey Framework
  • Leadership Workshops

A CLOSER LOOK

Snapshot_SEGRA_WEB@144

Corporate Website. Launched a new website that accounted for multiple audiences and a variety of complex products. Through carefully crafted design and copywriting, created more “human” messaging to underscore the company’s commitment to 360 customer service.

Snapshot_SEGRA_BRAND GUIDE@144

Brand Guide + Identity System. Working closely with the leadership teams, brought the two companies together through an immersive and highly collaborative process that netted a brand platform with full buy-in. Following this, crafted a strong identity system to stand out in the marketplace.

Snapshot_SEGRA_HQ 1@144

Corporate Headquarters. With offices across the Southeast, it was critical to build a “homequarters” in their new hub in Charlotte, North Carolina, that welcomed everyone. In addition, this venue promotes the “Articles of Excellence” or core values that shape the company’s culture.

Snapshot_SEGRA_BILLBOARD@144

Multi-Media Brand Campaign. Building from their customer-centric focus, we crafted their “why” – which we framed up as “freedom to grow.” This promise translates to a commitment to offer the communications solutions that help companies reach their potential.