Segra Case Study
Working closely with a cross-sectional team that included top executives as well as front-line workers, we helped this team forge one solid team out of two. We shepherded the team to a new brand and new name. We followed this up with multiple workshops to define core values as well as an operating model that would put customer service front and center. In addition, we helped launch multi-media campaigns to spread the word about Segra in new markets.