We love what we do.

From regional businesses to global consumer brands, we love the challenges and opportunities each partnership presents. If you’re interested in learning about how we work and what we deliver, we invite you to read our case studies and check out our “snapshots.”

Case Studies


A merger of two very different cultures. Two telecom companies decided to merge. Together, they’d be one of the largest networks on the Eastern Seaboard. The potential was great, but so was the challenge.

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A complete leadership transition. A dominant player in the Northwest construction industry, the owners of Perlo Construction tasked True Story with helping onboard an entirely new leadership team.

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The launch of a medical analytics startup. The founder of this startup brought us on to create a brand that would be about more than numbers. The result? A brand that delights practice administrators.

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The True Story team has influenced and guided many companies throughout the years. Below is a look at brands and projects we’ve had a hand in.

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adidas NBA Superstar Collection. Campaign in support of adidas’s launch of classic shoes and colors. Rolled out for 30 NBA teams in key markets. Out-of-home and print advertising as well as retail fixtures.

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US Soccer. Logo design for the men’s and women’s national team. As a key sponsor of US Soccer and the upcoming World Cup, Nike wanted to make sure the logo would have the design integrity to stand the test of time and be used across multiple platforms.


Nike College Football. Campaign covering the Nike Football programs. Included photo shoot and graphic package to roll out at start of football season. Materials created to support retail, digital, and out-of-home advertising.


Wyndham Hotels & Resorts. Brand refresh and positioning to create an umbrella for the full family of Wyndham brands. Updated corporate logo, then created brand guide including messaging and key graphics. Also assisted with creation of new corporate values.


The Joinery. Revamped entire brand system in close collaboration with leadership team. Project included facilitation of several immersive workshops, as well as design of a new identity system and brand guide to account for multiple mediums.


Leatherman. Project in support of launch of “Leatherman Tread,” a unique wristware product to accompany the Leatherman tool. Creative direction and production of new logo and packaging to enhance existing brand infrastructure.


Better Bean. Working with the leadership team, launched a full brand identity system. Project included several immersive workshops as well as creation of logo, graphics, product naming, illustrations, and a revolutionary packaging system.


Reebok Classics. Launch campaign for Reebok Classic, a product line that brought back retro styles and helped re-position the company in the marketplace. Project included photo shoot, brand guide, retail fixtures, and multi-media advertising campaign.


Play Outdoors. Oversaw the entire brand platform, ID system, marketing plan, website creation, store signage, and multi-media campaign for this e-retail company that was focused on helping kids and their families get outside and play.

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Nike Executive Training. Creative project for a special executive training event. A highly creative game, this project helped leaders plan for disaster scenarios while learning how to make quick business decisions in a strategic and collaborative manner.