CASE STUDY
Netcraft
Challenge
A trusted cybersecurity company for the largest companies and governments around the globe, this company was a team of true geniuses. Problem was that the brand was complex and unwieldy. True Story was engaged to revamp the entire brand and visual system.
Result
Through clean design, along with simpler messaging, we helped advance the company’s mission to make the digital world a safer place.
KNOW YOUR TRUE STORY
• Competitive Analysis
• Stakeholder Workshop
• Brand Platform
TELL YOUR TRUE STORY
• Messaging Framework
• Logo & Identity System
• Brand Playbook
“I am blown away by where we ended up in this brand workshop. It’s great to challenge who we’ve been so that we can look forward to who we’ll become.”
BRAND WORKSHOP PARTICIPANT
Setting the stage.
Our two-part brand workshop brought together 15 voices from across the company. Representatives from all departments at all levels collectively shared their thoughts and aspirations — leading to a wholly new expression of what the company stands for.
Leaning into a unique point of difference.
Yes, the company offers advanced technology that rapidly detects suspicious activity. But the real genius of the company is the people behind the technology. The new messaging and design highlight the commitment that the Netcraft team bring to their clients around the world.
