Alignment is the fastest path to getting things done.
We live in an uncertain world. Some call it the “VUCA world” (a world of volatility, uncertainty, complexity, and ambiguity). We just call it messy and confusing — especially when companies are under the gun to grow and meet tough metrics.
To fight the chaos of information overload and a world in turmoil, leaders need to get to answers more quickly. We believe the most effective — and fun — way to arrive at this place of fundamental truths is through a “co-creation” process that truly engages all team members.
We never come in with pre-set answers. Instead, we bring voices together and ask many questions to arrive at answers that are unique and effective. The result? Powerful deliverables that have the backing of the whole team.
Case Studies
A complete leadership transition.
A dominant player in the Northwest construction industry, the owners of Perlo Construction tasked True Story with helping onboard a new leadership team.
A merger of two very different cultures.
Two telecom companies decided to merge. Together, they’d be one of the largest networks on the Eastern Seaboard. The potential was great, but so was the challenge.
The launch of a medical analytics startup.
The founder of this startup brought us on to create a brand that would be about more than numbers. The result? A brand that has set the company on a path to an IPO.
Snapshots
We’ve influenced and guided many companies throughout the years. Below is a quick look at brands we’ve had a hand in.
US SOCCER
Led the logo design for the men’s and women’s national team. Designed to stand the test of time, this logo was introduced at a World Cup event and then used across multiple platforms.
adidas NBA SUPERSTAR COLLECTION
Creative-directed this billboard and advertising campaign in support of adidas’s launch of classic shoes that was rolled out for 30 NBA teams in key markets.
REEBOK CLASSICS
Creative-directed a multi-media and retail campaign for Reebok Classic, a product line that brought back retro styles and helped re-position the company in the marketplace.
BETTER BEAN
Launched and creative-directed a full identity “re-boot.” Project included immersive workshops as well as creation of logo, graphics, product names, and a revolutionary packaging system.
WYNDHAM HOTELS & RESORTS
Led a brand refresh to create a broader brand umbrella for all Wyndham brands. Updated the corporate logo, then created new brand guide with key graphics and messaging.
NIKE EXECUTIVE TRAINING
Led the creation of materials for an executive training event. This project helped leaders plan for disaster scenarios while learning how to make quick business decisions.
THE JOINERY
Revamped entire brand system in close collaboration with leadership team. The project included several immersive workshops to ensure all stakeholders supported the new direction.
PLAY OUTDOORS
Launched and created a brand platform, ID system, marketing plan, corporate website, store signage, and multi-media campaign for this start-up, e-retail company.
“True Story does way more than branding. They create important emotional connections that provide a foundation for both internal and external communications.”
DAISY GAUCK, SENIOR VICE PRESIDENT, LOWE REAL ESTATE