Winning people’s minds isn’t enough. It’s imperative to win their hearts as well. In today’s quickly changing world, the human element has never been more important. What was once dismissed as “squishy” and irrelevant, is now at the forefront for companies that succeed.
We get to the heart of what matters.
We’ve been around a lot of companies and a lot of people. We’ve helped teams negotiate their toughest challenges: mergers and acquisitions, leadership transitions, new product rollouts, and now, the Covid crisis. Our number one learning? Most often the answer is already there — but it’s been buried because teams have simply not had the forum for truly engaging with each other. We’ve found that by actively listening and managing the conversation, we’re able to get teams to the right answer — faster.
We get things done.
By harnessing the brainpower and expertise that team members bring to the table, we get things done a lot quicker. Through this co-creation, we spark innovation and excitement, teeing up companies to reach their full potential.
“True Story has a unique process that cuts through the BS and gives people the freedom to talk openly with each other. By engaging our leadership in a ‘human thinking approach,’ not only did we get to answers faster, but we had fun along the way.”
Gayland Looney, Co-Owner, Perlo Construction
Elicia Putnam, Partner
Elicia Putnam is a brand and culture expert who’s driven to understand the “why” of organizations. She’s created success stories for a wide range of companies – from technology to retail to medical. Elicia is known for her unique and highly effective workshop methodology. Her leadership allows stakeholders to quickly unite on key business decisions, including brand frameworks, mission and values, go-to-market strategies, and management team development. Elicia also has experience as an angel investor and has served on several corporate boards.
“Elicia has a way of cutting quickly to the core. She immediately gets at the heart of strategic, business, and branding issues.”
Angela Jackson, Managing Director, Portland Seed Fund
Michael Verdine, Partner
Michael Verdine offers elite design expertise with a focus on business results. His work has won awards at top international design contests, including the One Show. Michael started his career at Cahan & Associates, Tolleson Design, and Goodby, Silverstein & Partners. He was then recruited by Nike to be a Creative Director of their outdoor sports department. Since then he has served as creative director for a range of global brands, including adidas, ESPN, and Intel. As creative director at True Story, he enjoys helping companies of all sizes achieve greatness.