About True Story

“Hiring True Story is one of the best business decisions we’ve ever made.”

– Gayland Looney, Owner, Perlo Construction


We partner with companies when the stakes are high and when you can’t afford to get it wrong. Blending design with a strategic focus, we bring stakeholders together to make sure the right decisions are made with full buy-in. Our intensive collaborations engender excitement and alignment, teeing up companies to reach their full potential.

We believe a brand’s truest sense of self and purpose is locked in the hearts of the people who care most about the company. By tapping into the cultural core, we catalyze change from the inside out.

We’ve worked with global powerhouses and small start-ups. We have a deep understanding of how business works and the dynamics of cultures that flourish.


Elicia Putnam Partner

Elicia Putnam is a brand and culture expert who’s driven to understand the “why” of organizations. She’s created success stories for a wide range of companies – from technology to retail to medical. Elicia is known for her unique and highly effective workshop methodology. Her leadership allows stakeholders to quickly unite on key business decisions, including brand frameworks, mission and values, go-to-market strategies, and management team development. Elicia also has experience as an angel investor and has served on several corporate boards.


Michael Verdine Partner

Michael Verdine offers elite design expertise with a focus on business results. His work has won awards at top international design contests, including the One Show. Michael started his career at Cahan & Associates, Tolleson Design, and Goodby, Silverstein & Partners. He was then recruited by Nike to be a Creative Director of their outdoor sports department. Since then he has served as creative director for a range of global brands, including adidas, ESPN, and Intel. As creative director at True Story, he enjoys helping companies of all sizes achieve greatness.