Here’s what we’re thinking.
You just had to lay off some of your workers. Now what?
A RIF (reduction in force) is rough — for employees and leaders. Here’s how we helped a leadership team recover from a painful layoff.
Why you need more voices in the room.
Branding done right is a team sport. To create branding work that’s authentic and rooted in reality you need MORE, not less, voices in the room.
You're the boss of AI — act like it.
AI promises great opportunities — and great challenges. Janet continues her AI quest with more thoughts on how to “take charge” of AI so that it works for you — not against you.
Content with AI content? Not so much.
AR platforms like Chat GPT are up-ending how content is created. Janet Johnson, True Story’s marketing expert, does a deeper dive into the ramifications of an increasingly AI-driven world.
The view from here: AI will get ugly.
AI is going to shape our lives more and more. But we still need to hold onto the “human touch” to maintain an ethical and moral balance.
The fat cat days are over.
From our perspective, 2023 is the year leaders should focus on smart growth. We share our top three tips to come out ahead.
Back from the dead.
I started to realize it was about more than just doing “cool work.” It was about doing “good work” for myself, but more importantly, for others. I started to realize that “good work” is rooted in what’s meaningful and true.
Are virtual workshops here to stay?
Covid tipped the apple cart in many ways. Virtual workshops knocked in-person workshops in the teeth and are now a permanent fixture.
Infusing new life into an old culture.
Feeling like your culture is the “same old, same old”? Sometimes it’s time to re-visit — and re-imagine — core values to re-engage your people.
How to lead a retreat over Zoom.
Stumbling over ways to keep people from getting glassy-eyed in your next virtual workshop? Here are tips to keep participants tuned in.
Why the world needs more women entrepreneurs.
Women leaders are still snow leopards in the start-up community. Read this article to find out why everyone benefits from having more women leaders.
Some cultures just aren’t ready to change.
Here’s the reality. If the leadership isn’t truly on board with culture change — it ain’t gonna happen. Here’s a look at why some organizations get stuck.
Where does branding end and culture begin?
Branding and culture are two sides of the same coin. Both are rooted in digging deeply to understand what people want.
Creating core values that matter.
Learn how to push past the core value cliches like “integrity” and “teamwork.” Here’s a read on how to create core values that actually resonate.