A RIF (reduction in force) is rough — for employees and leaders. Here’s how we helped a leadership team recover from a painful layoff.

Branding done right is a team sport. To create branding work that’s authentic and rooted in reality you need MORE, not less, voices in the room.

AI promises great opportunities — and great challenges. Janet continues her AI quest with more thoughts on how to “take charge” of AI so that it works for you — not against you.

AR platforms like Chat GPT are up-ending how content is created. Janet Johnson, True Story’s marketing expert, does a deeper dive into the ramifications of an increasingly AI-driven world.

AI is going to shape our lives more and more. But we still need to hold onto the “human touch” to maintain an ethical and moral balance.

From our perspective, 2023 is the year leaders should focus on smart growth. We share our top three tips to come out ahead.

I started to realize it was about more than just doing “cool work.” It was about doing “good work” for myself, but more importantly, for others. I started to realize that “good work” is rooted in what’s meaningful and true.

Covid tipped the apple cart in many ways. Virtual workshops knocked in-person workshops in the teeth and are now a permanent fixture.

Feeling like your culture is the “same old, same old”? Sometimes it’s time to re-visit — and re-imagine — core values to re-engage your people.

Stumbling over ways to keep people from getting glassy-eyed in your next virtual workshop? Here are tips to keep participants tuned in.

Women leaders are still snow leopards in the start-up community. Read this article to find out why everyone benefits from having more women leaders.

Here’s the reality. If the leadership isn’t truly on board with culture change — it ain’t gonna happen. Here’s a look at why some organizations get stuck.

Branding and culture are two sides of the same coin. Both are rooted in digging deeply to understand what people want.

Learn how to push past the core value cliches like “integrity” and “teamwork.” Here’s a read on how to create core values that actually resonate.