Simple truths build powerful foundations.
We leverage a unique workshop methodology to help stakeholders arrive at the best ideas — and the roadmap to get there. Building from a place of alignment, we work closely with teams to build strong leadership, a healthy culture, effective planning, and successful execution.
All of our work stems from a place of staying focused on the organization’s true story — the core of their singular power. We do this in a three-step approach in which we help organizations know their true story, tell their true story, and then live their true story.
Know your true story.
Knowing your true story is about understanding, identifying, and agreeing on your company’s purpose. This is where we start every engagement.
RESEARCH & DISCOVERY
• Competitive Analysis
• Customer & Stakeholder Interviews
BRAND & MARKETING
• Stakeholder Workshops
• Brand Platform
• Marketing Framework
CULTURE
• Mission & Vision
• Core Values
• Culture Playbook
Tell your true story.
Telling your true story builds meaningful connections and is the vehicle for moving forward. This is the next step in our process.
BRAND IDENTITY
• Logo Development
• Brand Voice & Messaging
• Brand Guide
CORPORATE COMMUNICATIONS
• Website
• Pitch Decks
• Collateral
BRAND & MARKETING CAMPAIGNS
• Print / Outdoor
• Video / Photo Shoots
• Social
STRATEGIC MARKETING
• SEO & SEM
• Demond Generation
• Marketing Automation
Live your true story.
Living your true story makes change “stick” so that your company’s transformation is real and lasting. This is how we work with companies over time.
LEADERSHIP ALIGNMENT
• Corporate Retreats
• Leadership Zoom Sessions
LEADERSHIP DEVELOPMENT
• Executive Coaching
STRATEGIC PLANNING
• Stakeholder Interviews
• Focus Groups
• Long-Range Planning
“True Story is like an alchemist. They create an environment where teams can have honest conversations. Then they synthesize the information so people feel empowered about the future of the company.”
CHRIS NELSON, PRINCIPAL, CAPSTONE PARTNERS