Curious how we think?

Read our blog posts below.


Why the world needs more women entrepreneurs: An interview with Linda Weston.

Hello, True Story readers! I’m starting a blog post series that’s near and dear to my heart: why…


Some cultures just aren’t ready to change.

As consultants, we’re eternally optimistic. In our work with clients, we pride ourselves on being able to dislodge…

branding vs culture

Where does branding end and culture begin?

The buzzword of yesterday was “brand.” Today it’s “culture.” But where does one end and the other begin?…

creating core values

Creating core values that matter.

“Integrity.” “Efficiency.” “Quality.” These are the go-to words we often see in a company’s list of core values.…